Michael Franklin is the Founder and Chief Thought Leadership Officer of Words Normalize Behavior LLC (WNB), a Black and Gen Z-owned and certified LGBT Business Enterprise by the National LGBT Chamber of Commerce (NGLCC). WNB delivers exceptional coalition building, executive communications, executive strategy, and speechwriting services for clients across higher education, political advocacy, corporate social responsibility, sports and entertainment, and philanthropic institutions.

 

At Words Normalize Behavior, our approach to building narrative power is informed with an eye toward the future. We recognize the importance of leaders building connection and credibility with the next generation of consumers and changemakers. As a Gen Z-led agency, we understand the current moment and its significance, and empower leaders to seize the reimagine the ways we engage with institutions and how we build and drive change. Our commitment lies in nurturing authentic storytelling capabilities, ensuring that leaders are equipped to share compelling narratives that not only drive meaningful change, innovation, and progress.

We work with leaders in all sectors because building narrative power is indispensable regardless of industry. From government, non-profit, and political advocacy to sports, entertainment, higher education, and corporate social responsibility practices, every organization and leader across these diverse fields bears the crucial responsibility of leveraging their voice and agency to drive progress forward.

This is particularly vital in today’s climate, where Gen Z’s economic and political influence is rapidly expanding. By embracing and investing in the development of narrative power, individuals and entities alike can lead with purpose, inspire widespread action, and contribute to a more just and equitable society.